Growth strategy session · 90 minutes + prep + action plan · £595

You don't need more growth ideas.

You need to know which one to bet on.

A strategy session turns your pile of open questions into a structured plan:

  • You send your challenge and data ahead

  • I do my homework before we meet

  • In 90 minutes, we work out what actually deserves your focus (with honest push-back on the ideas that don't).

Book a session

Who should book a strategy session?

This is for you if…

  • You're a consumer app founder with a specific growth challenge: retention dipping, activation flat, or you are struggling to work out your messaging

  • You have some data (numbers or user research); even messy data is fine

  • You want honest, experienced pushback

Not for you if…

  • You want done-for-you execution

  • You need ongoing weekly support (→ advisory instead)

  • Your problem lies in brand marketing or acquisition

  • You are not a subscription app

How it works

The 90-minute call is the smallest part of this. Most of the work happens before and after it.

01 — Book and share your challenge

Pick a time, pay as you book. The booking form doubles as your intake: your challenge and goal. After you book in, I’ll send you a list of data and insights that would be helpful to have before the session.

02 — I do my homework

I review everything properly before we speak, so we skip the "so, tell me about your app" hour entirely.

03 — The 90-minute working session

We find the underlying cause of your challenge (it's rarely the thing you think it is), work through solutions, and prioritise. Feel free to bring others from your team.

04 — Your plan lands

Within two working days, you get: a priority list (what to do, in what order, and why), the notes, a recording (if desired), and the templates/resources that fit your situation.

Book a session

£595 · payment taken when you book

What startups say after a session

  • Chris Mitra, Founder, Sunroof

    “As a Founder, I am grateful for my strategy session with Daphne. She provided valuable perspective on a newly launched product, helping to refine our path toward product/market fit. Her insight is grounded in experience and thoughtful analysis.

    She was able to look at a broad set of open questions, and distill them down to a structured way of approaching our next phase of growth.”

  • Ciara Ferguson, Chief Data Scientist, Moody Month

    “Daphne is a critical thinker. She gets how psychology intersects with product and business goals, and thinks through problems with a fresh perspective. Finding this in a person is rare, and it is by far the most important asset that a growth specialist can offer.”

  • Kawa Wong, Founder, Clearer Eyecare & Suppie App

    I have long been aware of Daphne's extraordinary expertise in growth since her days at Heights, and yet my consulting call with her greatly surpassed my expectations. Having reviewed my brand's pitch deck and metrics, she gained a 360-degree understanding of my business and pinpointed problem areas.

    She shared extensive advice, which reflected her deep knowledge not only of growth but also of startup operations and the health and wellness industry as a whole. She also provided detailed notes and guidance after the call. I am deeply impressed with her expertise, efficiency, and work ethic, and it would be a privilege for any brand to work with her.

  • Tom Allin, Co-founder & COO of Flown

    “Working with Daphne really encouraged us to think about [growth] in the broader, more holistic sense and to help bring a lot of clarity about how to move beyond educated guesswork and apply a more systematic approach.”

  • Rosie, Previously Product Growth Lead, Peanut

    “Being a Growth Lead is challenging, but the coaching sessions with Daphne helped me feel confident in my decisions and my ideas. Daphne helped me think outside the box, and continue to push for bigger, riskier experiments with stakeholders. Every hour was jam-packed with advice, idea generation and support on both growth tactics and strategy.”

  • Miranda Essex, Head of Growth, Thrift+

    “Daphne was structured, supportive, and full of ideas.

    The sessions were a valuable sounding board that helped me to prioritise, focus on what really mattered, and see things from another perspective.”

Specialised in wellness app startups & scaleups

I'm Daphne, a growth consultant for subscription apps. I've advised 100+ companies, was Head of Growth at Heights (where we grew from £28K to £343K MRR in 18 months).

Most of what I share in these sessions I learned the slow, expensive way first. I work with a small number of clients at a time, by design.

These sessions exist because I kept getting messages from founders who were too small for an ongoing retainer or didn’t need one. Instead, they needed 90 minutes and someone to say, "Stop doing those four things, and do this one properly."

This is the fastest way to get my brain on your problem without committing to anything bigger.

 FAQs

  • I mainly work with wellness B2C subscription apps

  • My main point of contact is usually the Founder or Head of Growth, but other team members are always welcome to join the strategy sessions.

  • Honestly? Not always. If your whole growth model needs rebuilding, one session gives you the diagnosis and the plan, not the rebuild. But most founders who book aren't facing that.

    They're stuck on one specific thing, and 90 focused minutes with fresh eyes gets them moving again.

  • Once you book in I’ll send over a document with the data that would be helpful to share. No worries if you don’t have all of it either.

  • No problem with 24 hours' notice. After two no-shows or three reschedules I switch us to async: you still get my full input on your questions, just in writing instead of live.

  • You get the notes, suggested priorities, relevant resources and it is time to get to work.

Let's look holistically at what is holding your app back and create a personalised step-by-step plan to get you there.

Book a strategy session

£595 · payment taken when you book