Book me as a speaker

From conferences to workshops to podcasts, I love sharing examples of the messy reality of growth and actionable insights for improving your growth process.

Your audience will leave feeling energised and full of new ideas.

Get in touch

Topics I talk about

  • Your onboarding completion rate is lying to you

    Most app teams track dozens of metrics and optimise whatever looks easiest to move. In this talk I show how correlation analysis uncovers the handful of user behaviours that actually predict who pays and who stays, plus a diagnostic for why users drop off in onboarding (a trust problem, a context problem, or a value problem) and how to fix each one differently.

  • Jobs to be Done for subscription apps

    Finding the job your app is hired for, and translating it into onboarding, paywall, and retention decisions.

  • Growth isn't Marketing

    I’ve made the mistake of equating the two, and it had dangerous consequences for our growth. Learn how they differ and how to best structure your growth team accordingly.

  • Growth Slowdowns

    Growth slowing down is hard. Here is how to figure out the cause, and get your growth back on track. I also talk about common growth slowdown causes, from not getting your messaging right to focusing on the wrong channels.

A diverse group of people seated around a round table during a meeting or workshop in a well-lit room with large windows. Some individuals are taking notes or holding cups, and one person is standing and speaking.

Speaking Engagements

Get in touch

Upcoming

  • Oct 2026 App Growth Annual – New York, United States

Previous

  • Apr 2026 Business of Apps – England

  • Oct 2025 App Growth Annual – New York, United States

  • Sep 2025 Experimentation Unite – France

  • Jul 2025 Women in Experimentation x Convert – Worldwide (Online)

  • Apr 2025 Emerce Conversion & Analytics – The Netherlands

  • Mar 2025 Experimentation London Meetup – England

  • Oct 2024 ConversionJAM – Sweden

  • Sep 2024 D2C Brandowner’s Day – Denmark

  • Jun 2024 Women in Experimentation x Convert – Worldwide (Online)

  • May 2024 SubscriptionX – England

  • Mar 2024 ConversionBoost – Denmark

  • Feb 2024 GPEC Winter School – Romania (Online)

  • Dec 2023 Experimentation Elite – England

  • Oct 2023 How to Web – Romania

  • Jul 2023 Growth Marketing Summit – Germany

  • Dec 2022 Marketing+ – Egypt (Online)

  • Oct 2022 TikTok – Germany

  • Oct 2022 The CLV Revolution – The Netherlands

  • Sept 2022 GrowthHackers Conference – Worldwide (Online)

  • Jun 2022 Speero – United States (Online)

  • Mar 2022 TikTok – Germany (Online)

  • Mar 2022 ING Conversion Day – The Netherlands

  • Nov 2021 Conversion Hotel – The Netherlands

  • Nov 2019 Conversion Hotel – The Netherlands

  • 2018 – 2020 Guest Lecturer at Erasmus University – The Netherlands

Team workshops

The same thinking, applied to your team. Every workshop is built around your app's data and challenges, never an off-the-shelf deck.

How it works:

  1. Free intro call

  2. Tailored prep (I'll often review your data and flows first)

  3. High-energy session, in person or online

  4. Slides and action points within 24 hours

Workshops start from £2,500, priced by length, prep and location.

Recent formats:

  • Reviewing onboarding to raise activation

  • Embedding a growth process into the team's week

  • Designing referral loops that fit your product.

Podcast Episodes

  • Podcast cover titled 'Stop Chasing Growth, Fix Activation' with Daphne Tideman, a growth advisor and consultant, and the logos for Price Power Podcast and Botsi.

    Fix Activation Before Growth

    08-04-2026 - Most retention problems are actually activation problems, learn how to distinguish vanity activation metrics from ones that predict real retention, and why the aha moment should start in your ads, not just your product.

    Listen Now
  • A promotional image featuring a man and woman smiling, with stacks of hundred-dollar bills, gold coins, and a smartphone displaying a financial app. The background has a neon purple and pink abstract design with stars. The text reads 'Monetization 5 Trends for 2026' in bright colors.

    Top 5 App Monetization Trends

    31-10-2025 - the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.

    Listen Now
  • Red background with white smartphone icon and Gmail envelope symbol.

    Zero-to-one Product Growth

    21-10-2025 - The purpose of early audience validation and how to identify Product-Market Fit early on as an app.

    Listen Now
  • Cover image of a book titled "Growth Minded Superheroes" featuring a smiling woman with long blonde hair and a green shirt, neon geometric superhero outlines, and a multicolored geometric heart, with the author named Daphne Tiderman.

    Ditch the Hack

    27-05-2025 - Why growth hacking is dead and how to build & manage a growth team.

    Listen Now
  • A black and white photograph of a smiling woman with long blonde hair, layered over a colorful background of app icons. The image promotes a podcast featuring Daphne Tideman, titled 'Boost Conversion and Retention with Jobs to Be Done', by RevenueCat, with vibrant icons of apps and tools.

    Boost Conversion and Retention with Jobs to Be Done

    02-05-2025 - Why skipping user interviews is costing you growth, how to bring your product’s ‘aha moment’ forward into your marketing, and why your assumptions about why people use your app might be wrong.

    Listen Now
  • Promotional graphic for a podcast episode titled "Women in CRO" featuring host Jomol Varughese and speaker Daphne Tideman, with headshots of both women and a purple background with icons.

    Growth Vs Marketing & The Women In CRO Community

    22-03-2024 - The role that growth has and my personal journey and challenges along the way.

    Listen Now
  • Podcast cover with a photo of a smiling blonde woman, title 'Learning from Failed Experiments with Daphne Tideman,' episode 110, and the logo 'No Hacks Show'.

    Learning from Failed Experiments

    29-11-2023 - I spoke to Sani Manić about how fostering a risk-taking, learning-oriented culture within organisations can help you get past your fear of failure.

    Listen Now

  • The CLV Revolution: Virtual Book Tour

    25-11-2023- Talking customer Jobs To Be Done and attracting quality customers on Chapter 5 of Valentin Radu’s virtual book tour, the CLV Revolution.

    Listen Now
  • Podcast cover titled 'In Growth We Trust' with hosts Yoann Pavy and Jake Mayell, featuring a pink background, stylized black font, and images of two smiling men.

    Growth Mindset, ADHD and Customer Feedback

    22-08-2023 - Chatting about structured growth, building strong foundations and industry challenges with Yoann Pavy and Jake Mayell.

    Listen Now
  • Cover image for the 'Delivering Value Podcast' with a portrait of Andrew Capland, smiling, looking to the side, set against a light beige background with abstract lines.

    Getting Your Voice and Ideas Heard

    22-08-2023 - I chatted with Andrew Capland on his podcast about how I found my voice and confidence outside the bounds of my work.

    Listen Now
  • Logo for Experiment Nation with a gradient background of blue and red.

    The Message-Market Fit Framework

    08-04-2023 - I went on the Experiment Nation podcast to talk about refining your messaging to make it resonate with your target audience, to improve your conversion rate.

    Listen Now
  • A promotional graphic with a black and white photo of Daphne Eideman smiling, set against a green and darker green geometric background. The text reads "Dtc Drive" at the top and "Daphne Eideman DTC Growth Coach" below.

    Growth isn't Marketing

    28-12-2022 - Learn how growth and marketing differ, why most startups who try to hire a head of growth don’t need one and how to best structure your growth team.

    Listen Now
  • Podcast episode cover featuring a smiling woman with long blonde hair, wearing a green shirt, against a purple background with concentric circles. Texts include "Daphne Tideman," and the episode title about increasing conversion rate with message-market fit.

    Message-Market Fit Improved Heights' Conversion Rate

    27-08-2022 - How we realised our messaging was off, the process for testing it via Meta ads and the end results.

    Listen Now
  • GrowthMentor logo featuring a stylized purple leaf with the words 'growth mentor' below it.

    Growth stagnation: How to get out of a growth slump

    17-06-2022 - Fay Lodder and I talk about how to understand why your growth has slowed and how to get your growth back on track.

    Listen Now
  • Podcast cover titled "The Product Experience" with a blue background, an image of a person wearing headphones, and a target design.

    The Secret to Product Growth

    13-04-2022 - Learn about Product/Market Fit, the importance of business/channel models, and where companies go wrong when looking to grow their products.

    Listen Now

  • helped me challenge the way we approach both prioritisation of different customer personas

    Daphne’s workshop on how to utilise Jobs to Be Done was really engaging and a great in-depth but practical guide to apply JTBD to many different aspects of my role, from customer interviews to prioritisation, and many more. The real-life examples shared in the workshop really helped bring the concepts and theories to life. Since taking the workshop, it’s really helped me challenge the way we approach both prioritisation of different customer personas, and framing of questions in our onboarding funnel in my company!

    - Ellie Ellis-Webber
    Senior Product Manager - Growth

  • Brilliant lecture about the principles that a Growth Team needs

    I’ve had the pleasure to work with Daphne recently for one of our clients ING Netherlands. She gave the team a brilliant lecture about the principles that a Growth Team needs.

    A very clear story with perfect guidelines to start right away. Daphne is her own example of make things happen.

    - Nathalie Peters, Parter & Founder, MORGENFRISK