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From conferences to workshops to podcast, I love sharing examples of the messy reality of growth and actionable insights for improving your growth process.

Your audience will leave feeling energised and full of new ideas.

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Topics I talk about

  • Jobs to be Done

    Learn how to identify and prioritize your product’s core jobs, map them across your funnel, and translate them into high-impact product, marketing, and retention strategies.

  • Growth isn't Marketing

    I’ve made the mistake of equating the two, and it had dangerous consequences for our growth. Learn how they differ and how to best structure your growth team accordingly.

  • Growth Experimentation

    How do you create a culture of high-tempo testing? How do you get the most out of your experiments? From the team, you need to showing how to structure your experiments; I talk about how you can speed up your growth through better experimentation.

  • Growth Slowdowns

    Growth slowing down is hard. Here is how to figure out the cause, and get your growth back on track. I also talk about common growth slowdown causes, from not getting your messaging right to focusing on the wrong channels.

Speaking Engagements

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Previous

  • Oct 2025 App Growth Annual – New York, United States

  • Sep 2025 Experimentation Unite – France

  • Jul 2025 Women in Experimentation x Convert – Worldwide (Online)

  • Apr 2025 Emerce Conversion & Analytics – The Netherlands

  • Mar 2025 Experimentation London Meetup – England

  • Oct 2024 ConversionJAM – Sweden

  • Sep 2024 D2C Brandowner’s Day – Denmark

  • Jun 2024 Women in Experimentation x Convert – Worldwide (Online)

  • May 2024 SubscriptionX – England

  • Mar 2024 ConversionBoost – Denmark

  • Feb 2024 GPEC Winter School – Romania (Online)

  • Dec 2023 Experimentation Elite – England

  • Oct 2023 How to Web – Romania

  • Jul 2023 Growth Marketing Summit – Germany

  • Dec 2022 Marketing+ – Egypt (Online)

  • Oct 2022 TikTok – Germany

  • Oct 2022 The CLV Revolution – The Netherlands

  • Sept 2022 GrowthHackers Conference – Worldwide (Online)

  • Jun 2022 Speero – United States (Online)

  • Mar 2022 TikTok – Germany (Online)

  • Mar 2022 ING Conversion Day – The Netherlands

  • Nov 2021 Conversion Hotel – The Netherlands

  • Nov 2019 Conversion Hotel – The Netherlands

  • 2018 – 2020 Guest Lecturer at Erasmus University – The Netherlands

Podcast Episodes

  • Ditch the Hack

    27-05-2025 - Why growth hacking is dead and how to build & manage a growth team.

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  • Boost Conversion and Retention with Jobs to Be Done

    02-05-2025 - Why skipping user interviews is costing you growth, how to bring your product’s ‘aha moment’ forward into your marketing, and why your assumptions about why people use your app might be wrong.

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  • Growth Vs Marketing & The Women In CRO Community

    22-03-2024 - The role that growth has and my personal journey and challenges along the way.

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  • Learning from Failed Experiments

    29-11-2023 - I spoke to Sani Manić about how fostering a risk-taking, learning-oriented culture within organisations can help you get past your fear of failure.

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  • The CLV Revolution: Virtual Book Tour

    25-11-2023- Talking customer Jobs To Be Done and attracting quality customers on Chapter 5 of Valentin Radu’s virtual book tour, the CLV Revolution.

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  • Growth Mindset, ADHD and Customer Feedback

    22-08-2023 - Chatting about structured growth, building strong foundations and industry challenges with Yoann Pavy and Jake Mayell.

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  • Getting Your Voice and Ideas Heard

    22-08-2023 - I chatted with Andrew Capland on his podcast about how I found my voice and confidence outside the bounds of my work.

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  • The Message-Market Fit Framework

    08-04-2023 - I went on the Experiment Nation podcast to talk about refining your messaging to make it resonate with your target audience, to improve your conversion rate.

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  • Growth isn't Marketing

    28-12-2022 - Learn how growth and marketing differ, why most startups who try to hire a head of growth don’t need one and how to best structure your growth team.

    Listen Now

  • Message-Market Fit Improved Heights' Conversion Rate

    27-08-2022 - How we realised our messaging was off, the process for testing it via Meta ads and the end results.

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  • Growth stagnation: How to get out of a growth slump

    17-06-2022 - Fay Lodder and I talk about how to understand why your growth has slowed and how to get your growth back on track.

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  • The Secret to Product Growth

    13-04-2022 - Learn about Product/Market Fit, the importance of business/channel models, and where companies go wrong when looking to grow their products.

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  • Everybody was energised and left us with new perspectives

    Daphne gave a workshop to our team, she got everybody energised and left us with new perspectives. She helped us ‘frame’ clients in certain categories and gave us the tools and possible solutions to deal with different point-of-contacts effectively. It had a big impact, and we’re doing an internal follow-up workshop to better profile all of our clients.

    - Lucia van den Brink, Senior Experimentation Strategist, Speero

  • Brilliant lecture about the principles that a Growth Team needs

    I’ve had the pleasure to work with Daphne recently for one of our clients ING Netherlands. She gave the team a brilliant lecture about the principles that a Growth Team needs.

    A very clear story with perfect guidelines to start right away. Daphne is her own example of make things happen.

    - Nathalie Peters, Parter & Founder, MORGENFRISK