A great product is not enough.
You can have an incredible product, great ads, and spend £1,000s on improving your website, but you can’t seem to scale your growth.
Build it, and they will come - it isn’t true.
Something is missing.
The solution is better messaging
Too many brands fall short on messaging, and it impacts the rest.
When I was Head of Growth at Heights, the results of conducting messaging research and experimentation were clear:
104.3% improvement in conversion rate
2-3x email conversion rate
A 60%+ increase in CTR across Meta Ads
Before that, we had a best-in-class product, and no one cared. We didn’t know how to position ourselves. Only by getting that messaging right were we able to accelerate our growth.
Since then, I have seen the same issues for other startups and the same type of impact from conducting the same research and approach to improving your message-market fit.
Some of the Brands I’ve helped with Message-Market Fit
But how do you get your messaging right?
You need to work out how to resonate with your market.
But most brands choose a positioning based on their original idea and move on way too fast. Then when they want to revisit it, the options aren’t great:
Spend £1,000s on ads testing different options
Pay £20,000+ for an expensive branding agency
Try it out yourself, but miss the structure and process to get the insights you need
Over the last years, I’ve spent hundreds of hours working with startups on message-market fit, improving and expanding on the approach to creating this course.
I’ve developed my own seven-step methodology that I’ll share with you, along with all the templates and tools to make it extremely easy to implement yourself.
This is the first-ever course on message-market fit, and I’ve priced it to make it accessible to startups.
What does the online course include?
Crash Course
£45
Great for those who have done research in the past and want to understand the high-level strategy to finding message-market fit.
Format: 18-part video course
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The impact of improving your messaging
An example of a message-marketing fit journey
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What are the signals of a message-market fit issue
How to know if it is the right time to focus on message-market fit
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The three components that make up message-market fit
Why understanding your Jobs to be Done is key to finding message-market fit
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Walkthrough high level what the 7-step process to finding message-market fit and why each step is impactful
Full Course
£595 (Optional - Additional Coaching)
A full step-by-step walkthrough of the seven-step methodology, including all the templates and tools to make it easy to do the research and testing.
Format: 154-part video course + 10 templates
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The first part will cover everything from the introductory course: why finding message-market fit is non negotiable, what it is and the 7 step process to finding message-market fit
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Learn a structured approach to analysing your and competitors’ reviews
Develop a better understanding of your customer's pains, gains and jobs to be done
Create a powerful swipe file that will allow you to write copy in minutes once you’ve identified your messaging
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Structure your competitor insights to ensure you stand out from the crowd
Start to identify potential opportunities for your own positioning
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Ensure you have Product-Market Fit, so you don’t waste your time focusing on the wrong area
Ask the critical questions to start to understand your audience better
A neat trick to make recruiting users for interviews 10x easier
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Learn how to have better conversations to understand your customer’s Jobs to be Done
Tips and templates that make planning and having interviews hassle-free
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How to bring together all those insights into a structured analysis
Identifying potential messaging and positioning
3 different ways to test your messaging at a low cost
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Test the language on your website to see if it resonates
Understand better how someone unfamiliar with the brand experiences the website to make your messaging even more impactful
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How to continue to 2-3x the impact of your new messaging
How to squeeze everything out of your new messaging to improve performance across channels and your website
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I have been working with Daphne for over a year and I must say it is refreshing to work with someone who is so passionate and committed for our business to be successful. The value and IP Daphne brings is invaluable. I would highly recommend working with Daphne.
Darren O’Reily, Founder of Whole Supp
Collaborated on growth coaching and message-market fit -
Daphne is a no nonsense growth coach to DTC brands. We had a first message-market fit workshop with Daphne which already proved to be really useful and we are on a bit of a self-discovery journey as a brand as a result.
Anna Marcovici, Founder of Manifesto Nutrition
2 part Message-Market Fit Workshop
Commonly asked questions
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This course is designed with D2C startups in mind from pre-launch to scaling up. Whilst many of the learnings will be able to B2B and other types of companies (e.g. apps), it has not been designed specifically for them.
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Depending on who you have in your team, I recommend founders, growth/product team members and marketing team members to follow this course.
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I’m not going to pretend to find message-market fit is a one-day job. You will need to invest 50-150 hours (depending on your size) of your own time to collect data, conduct interviews, analyse and experiment. This is time invested building your business vs working in your business and I’ve found that businesses (though they continued to experiment) were able to use the insights for years afterwards. I have explanations of where you can use AI to speed up the process.
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Ideally, you have someone experienced in writing conversion copy to translate the insights and Jobs to be Done into the copy. However, if you don’t, if you’ve built up a strong swipe file (part of the course), this can go a long way.
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You get access for 6 team members for at least five years so you can always go back through the content. You can share templates internally. I do ask you to respect my IP and not send the templates outside of your organisation.
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Yes, I also offer this as an eight-hour workshop including exercises throughout. The price for this is £4,000. I had so high demand for this that I setup the workshop as an affordable alternative.
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You are more than welcome to share your login for the full course or email me at hello@daphnetideman.com after you have paid for the course, and I will give your team members their own accounts for free. The more that follow the course in your organisation, the better!