A weekly newsletter on subscription app growth, written by someone who actually does the work.
Every week you get one issue on what's genuinely moving the needle for subscription apps: app teardowns with real numbers, frameworks I use with advisory clients, and honest takes on what's overhyped. No curated link dumps. No "10 tools you need this week".
What readers get
App teardowns. What a specific app gets right (or wrong) about onboarding, paywalls, or retention, and what you can steal.
Frameworks from client work. The same thinking I charge for, written up free.
The uncomfortable truths. The things most growth content won't say, because it's usually selling you something.
HERE’S A TASTE:
The 113-screen onboarding that doesn’t feel long
What the hell is a growth engineer?
Agency vs Freelance vs In-House CRO
Mob: From £1.2m in debt to Number 1 in the app store
What Duolingo, Blinkist and Strava get right about paywalls
The 113-screen onboarding that doesn’t feel long What the hell is a growth engineer? Agency vs Freelance vs In-House CRO Mob: From £1.2m in debt to Number 1 in the app store What Duolingo, Blinkist and Strava get right about paywalls
Here’s what my subscribers have to say
-
Beatriz Tavares, Growth Marketing & Experimentation, Audible
I love reading Daphne’s Growth Waves newsletter. It’s one of the few newsletters I always take the time to read properly, because I know I’ll learn something new. I also really value how honest and genuine Daphne is in every newsletter.
-
Ruben de Boer, CRO Manager, Online Dialogue
Daphne's Growth Waves newsletter is very insightful and fun to read. Every email contains a great and practical tip with clear explanation of the topic. It is one of the few newsletter I read from beginning to end.
-
Daphna Englard, Fractional Growth Strategy, HLS Growth
Every issue of Growth Waves delivers thoughtful, genuinely useful content. It’s one of the few newsletters I always make time to read.
-
Alexia Contoguris, Growth Manager, Heights
Daphne's Growth Waves is a must-read for me. It's in my top 3 best newsletters I dedicate time to reading every single week as it's insightful, actionable, and I always walk away from it having learned something new, or with idea(s) in my mind. Thank you for sharing your valuable information and helping us grow and learn.