Focus your growth

As a founder or Head of Growth, you have a million things on your plate. So when your growth slows down or isn’t where you want it to be, you might not know where to focus.

I’ll help you take that step back and figure out what to do next to propel you forward.

How my 3 month advisory program works

01 — Am I the right fit for your challenge?

We always start with a free call to discuss your current challenges. From there, I'll create a custom proposal of how I can help you if I think I'm the right match. If not, I'll try to share other resources to help you further.

02 — Business Analysis

I’ll request an overview of your data and performance to date. Before our deep dive session, I’ll thoroughly review this to start hypothesising where your opportunities lie.

03 — Deep Dive Session

In this 2-3 hour session, we will go through your whole growth strategy and process. We’ll discuss your goal and examine what could be holding you back, both personally and professionally. This will define the roadmap for our sessions..

04 — 2 advisory sessions per month

Every two weeks, we will meet to review the steps needed to move you forward. I’ll prepare notes and resources beforehand and ensure you have clear action points at the end of each session.

05 — Between Sessions

Within a few hours of our session, I’ll send you a comprehensive overview of notes and action points to help you move forward. If you have questions between sessions, please don't hesitate to reach out. I’ll check in to see how you are progressing toward your goal.

06 — Reflection

In our last session, we will reflect on your goal and how the progression has been, as well as the next steps. Most startups stay on for another three months, but if you are ready to continue on your own, haven’t completed all action points or need another type of support, I will always encourage that instead.

Figure out the fundamental issues holding your growth back

I don’t focus on ‘hacks’, instead, I help you identify the underlying issue impacting your growth, and how to step-by-step improve that to drive results both in the short and long-term.

  • You haven’t fully got product-market-fit; this doesn’t mean your product is wrong, but rather we might need to shift the market or communication around it.

  • Your messaging is too broad and not speaking specifically to the needs of your customers, so you struggle to scale up your channels and get your website converting where it needs to be.

  • You were too reliant on one channel or one form of social proof and need a better mix of channels because something has changed. You are struggling to scale several channels. It could be you have been focusing on the wrong channels - the channels everyone does vs the ones that are right for you.

  • You’ve gotten too caught up in optimisations vs big-impact areas, and all the obvious ‘quick wins’ are completed. It’s time to take bigger risks, but you aren’t sure which to take.

  • You’ve been equating marketing and growth too much and, as a result, restricting brand by making them focus on conversions or not looking at growth holistically.

  • You’ve been trying to do too many things at the same time, and that lack of focus is holding you back.

  • You have lost touch with what customers need having not done customer research recently, leading to too many initiatives on gut feeling that are missing the mark.

  • Your teams aren’t working together as one growth team leading to silos and a lack of alignment around the most important growth levers to reach your overall goal - your North Star Metric.

Common reasons growth slows downs

How other startups benefited from having a growth advisor

  • Jan Deruyck, Co-founder, Guud Women

    “Daphne was instrumental in unpacking the growth dynamics of our business. She blends sharp analytics with practical playbooks and helped us make better decisions, faster. Beyond growth, she was a trusted sparring partner on team, strategy, and positioning. I wish I could have hired her to lead our growth team. Any founder would be lucky to work with her".”

  • Morgan Young, Head of Growth, Ocean Bottle

    “Daphne's coaching sessions have been invaluable to me over the past year, helping me to build confidence in the decisions I make as well as offering challenge. Her no-nonsense approach to prioritisation cuts through the noise of the day-to-day and ensures that I get some time to think about the bigger picture.”

  • James Bellis, Founder of Balance Coffee

    “I believe Daphne’s strength is her ability to deep dive into specifics whilst at the same time zooming out at the big picture (often a challenge for founders dealing with so many areas).

    I would highly recommend Daphne to anyone who is looking to push themselves outside of their comfort zone.”

  • Miranda Essex, Head of Growth, Thrift+

    “Daphne was structured, supportive, and full of ideas.

    The sessions were a valuable sounding board that helped me to prioritise, focus on what really mattered, and see things from another perspective.”

  • Tycho Luijten, founder, Dapper Rhinos

    “I love working with Daphne.

    She's an absolute expert when it comes to growth. Her expertise is both broad and deep, which allows her to look at growth very holistically. I’d highly recommend working with her.”

  • Ash Bailey, Founder, Dougo’s

    “The amount of time (resources) saved by pitching ideas to Daphne was crazy.

    It’s easy as a founder to go down multiple rabbit holes. Daphne would stop me before I even got one foot in. That in itself was worth every penny!

    Daphne’s ability to break complex growth challenges into structured action points that were realistic, well-thought through and innovative.”

  • Rosie, Previously Product Growth Lead, Peanut

    “Being a Growth Lead is challenging, but the coaching sessions with Daphne helped me feel confident in my decisions and my ideas. Daphne helped me think outside the box, and continue to push for bigger, riskier experiments with stakeholders. Every hour was jam-packed with advice, idea generation and support on both growth tactics and strategy.”

  • Darren O’Reily, Founder, Whole Supp

    “I have been working with Daphne for over a year and I must say it is refreshing to work with someone who is so passionate and committed for our business to be successful. The value and IP Daphne brings is invaluable. I would highly recommend working with Daphne.”

  • Robi O'Cleirigh, Marketing Manager, Blueprint

    “10/10 would recommend!

    Want to leave a coaching session ready to practically supercharge your day-to-day with actionable growth hacking strategies? Daphne is your go to!”

  • Robine de Graaf, Manager Online Media, Dura Vermeer

    “Daphne translates complex challenges effortlessly into goal-oriented actions and is quick to implement that approach. She always flawlessly senses what you need to move forward. As her client, I was always proud of the amazing results we achieved, thanks to our long-term partnership.”

  • Bilguissa Balde, Head of Growth & Marketing, Fiils

    "Daphne has helped us to dive deeper into the why and uncover a handful of customer insights, and better express the pains.

    We are still on a journey, but we are looking forward to making our messaging more effective through testing with Daphne. I highly recommend working with her.''

Specialised in eco-friendly and wellness D2C startups

I don’t grow startups to encourage consumerism. I work only with brands that improve the world, whether that’s by offering more sustainable products or helping people feel better.

Strategy Session

Are you looking for a one-off session to deep-dive into where you are now and what to focus on? Then this is the perfect option for you.

You’ll send your challenge and relevant data beforehand, and then in 1.5 hours, we will:

  • Understand the underlying cause of the challenge

  • Ideate about potential solutions

  • Create a clear action plan to move you forward

  • Access to relevant resources and templates

This is the perfect way to get unstuck on a specific growth challenge and move forward.

 FAQs

  • I mainly work with smaller B2C start-ups, with a focus on health & wellness and eco-friendly startups. Given my agency background, I do get occasional agencies reaching out for support too.

  • My main point of contact is usually the Founder or Head of Growth, but other team members are always welcome to join our sessions. I just require one primary point of contact.

  • It varies greatly. Sometimes a client has a specific challenge, e.g. setting up a new growth team, so we will work together for a few months on achieving that challenge. Other clients use our sessions as ongoing support.

    Different mentors will help you at various points in your career/business. I stay critical as to whether I’m the right person for you right now.

  • Sometimes you know what to do but just need to execute it. In these cases, I’d recommend a consultant instead (I do pick up smaller consulting projects as well).

    In other cases, it is more a question of what to do and how to approach it, in which case coaching can make more sense.

  • It is also possible to discuss a longer-term collaboration, e.g. as a board member. This is usually in return for equity and paid depending on the amount of support needed.

Let's look holistically at what is holding your brand back and create a personalised step-by-step plan to get you there.