Focus your growth
As a founder or Head of Growth, you have a million things on your plate. So when your growth slows down or isn’t where you want it to be, you might not know where to focus.
I’ll help you take that step back, and figure out what to do next to propel you forward.
Specialised in eco-friendly and wellness D2C startups
I don’t grow startups to encourage consumerism. I work only with brands that improve the world, whether that’s by offering more sustainable products or helping people feel better.
How a 3 month advisory program works
01 — Am I the right fit for your challenge?
We always start with a free call to discuss your current challenges. From there, I'll create a custom proposal of how I can help you if I think I'm the right match. If not, I'll try to share other resources to help you further.
02 — Business Analysis
I’ll request an overview of your data and performance to date. Before our deep dive session, I’ll completely review this to start to hypothesise where your opportunities lie.
03 — Deep Dive Session
This 2-3 hour session, we will go through your whole growth strategy and process. We’ll discuss what your goal is and look at what could be holding you back on both a personal and business level. This will define where we focus on during our sessions.
04 — 2 advisory sessions per month
Every 2 weeks, we will meet to go through the steps needed to move you forward. I’ll prepare notes and resources beforehand and ensure you have clear action points at the end of each session.
05 — Between Sessions
Within a few hours of our sessions, I’ll send you a full overview of notes and action points for you to get on with. If you have questions between sessions, always feel free to reach out. I’ll check in to see how you are progressing to your goal.
06 — Reflection
In our last session, we will reflect on your goal and how progression has been, as well as the next steps. Most startups stay on for another three months, but if you are ready to continue on your own, haven’t completed all action points or need another type of support, I will always encourage that instead.
How other startups benefited from having a growth advisor
Figure out the fundamental issues holding your growth back
I don’t focus on ‘hacks’, instead, I help you identify the underlying issue impacting your growth, and how to step-by-step improve that to drive results both in the short and long-term.
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You haven’t fully got product-market-fit; this doesn’t mean your product is wrong, but rather we might need to shift the market or communication around it.
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Your messaging is too broad and not speaking specifically to the needs of your customers, so you struggle to scale up your channels and get your website converting where it needs to be.
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You were too reliant on one channel or one form of social proof and need a better mix of channels because something has changed. You are struggling to scale several channels. It could be you have been focusing on the wrong channels - the channels everyone does vs the ones that are right for you.
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You’ve gotten too caught up in optimisations vs big-impact areas, and all the obvious ‘quick wins’ are completed. It’s time to take bigger risks, but you aren’t sure which to take.
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You’ve been equating marketing and growth too much and, as a result, restricting brand by making them focus on conversions or not looking at growth holistically.
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You’ve been trying to do too many things at the same time, and that lack of focus is holding you back.
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You have lost touch with what customers need having not done customer research recently, leading to too many initiatives on gut feeling that are missing the mark.
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Your teams aren’t working together as one growth team leading to silos and a lack of alignment around the most important growth levers to reach your overall goal - your North Star Metric.
Common reasons growth slows downs
Strategy Session
Are you looking for a one-off session to deep-dive into where you are now and what to focus on? Then this is the perfect option for you.
You’ll send your challenge and relevant data beforehand, and then in 1.5 hours, we will:
Understand the underlying cause of the challenge
Ideate about potential solutions
Create a clear action plan to move you forward
Access to relevant resources and templates
This is the perfect way to get unstuck on a specific growth challenge and move forward.
FAQs
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I mainly work with smaller B2C start-ups, with a focus on health & wellness and eco-friendly startups. Given my agency background, I do get occasional agencies reaching out for support too.
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My main point of contact is usually the Founder or Head of Growth, but other team members are always welcome to join our sessions. I just require one primary point of contact.
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It varies greatly. Sometimes a client has a specific challenge, e.g. setting up a new growth team, so we will work together for a few months on achieving that challenge. Other clients use our sessions as ongoing support.
Different mentors will help you at various points in your career/business. I stay critical as to whether I’m the right person for you right now.
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Sometimes you know what to do but just need to execute it. In these cases, I’d recommend a consultant instead (I do pick up smaller consulting projects as well).
In other cases, it is more a question of what to do and how to approach it, in which case coaching can make more sense.
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It is also possible to discuss a longer-term collaboration, e.g. as a board member. This is usually in return for equity and paid depending on the amount of support needed.