Get your growth back under control
Stop trying to do it all. It’s time to structure your growth activities and finally understand what is working for you.
Learn step-by-step how to structure your growth with a process that will stick.
Bring order to your experimentation process
Don’t keep throwing things at the wall to see what will stick. Instead, bring structure to your experimentation process. Design a process that is unique to your brand and team, rather than adopting what works for someone else.
This course is focused on the experiment process from start to finish. You’ll not only learn ways to improve your growth, but how to come up with these ideas on your own.
This course aims to make you self-sufficient in your growth. But along the way, you’ll be able to ask as many questions as you like to ensure that you get everything you need out of this course.
You can take the online course at your own pace and immediately make use of the templates offered. All lessons are in written format.
£145 - 365 days money-back guarantee
Some of the brands I’ve helped with growth experimentation
One course for the whole team
This course is about aligning your growth team, so it’s available to all of them.
Together, you can formulate the best strategy and structure for your team. By the end of it, you’ll have created a personalised growth plan and tracking document.
Why choose this course?
Access to a experimentation tracking template with a full glossary on terms.
You can ask questions at any point and receive detailed explanations with examples.
Hands-on, actionable, and filled with D2C examples.
Own model of five stages of experimentation so you can build a process that will stick.
What does the online course include?
All for £145
Move through the stages at your own pace, with the option to send in questions at any time. Together, we’ll explore the best fit for your team rather than settling for a one-size-fits-all.
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How to use the template sheet
A glossary of growth terms
How to start tracking experiments
Experiments vs Optimisations
When is / isn’t it an experiment
You can now measure your running experiments and understand all of the relevant components.
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Learn about growth levers and experimentation themes
Defining your first growth lever to track consistently
Growth Lever examples for D2C
Defining your experiment themes
You can now structure your experiments and relate them to each other, bringing focus to the process.
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What is a growth process?
What makes a great growth lead?
Growth meeting agenda & structure
Other meetings in the growth process
Zoom out meetings
You’re no longer distracted by easy wins, and you’ve created your path to growth with all the steps required along the way.
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How to get new, great ideas
How to have better ideation session
When do you have enough ideas in your backlog
Why do we need a prioritisation system?
How to choose the right prioritisation framework
How many experiments should you run?
You can reflect and grow from previous experiments, and you know which new experiments to prioritise.
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What tooling do you need for your growth?
How long should you test for?
Are more or better experiments needed?
Learning more from ‘failed’ experiments
Getting more out of your growth meetings
Ensure your growth process is bulletproof
You can choose the best tooling for your company and team and ensure your growth is not dependent on one area.
£145 - 365 days money-back guarantee
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“Daphne's coaching sessions have been invaluable to me over the past year, helping me to build confidence in the decisions I make as well as offering challenge. Her no-nonsense approach to prioritisation cuts through the noise of the day-to-day and ensures that I get some time to think about the bigger picture.”
— Morgan Young, Head of Growth, Ocean Bottle
Coaching around growth experimentation -
"It’s easy as a founder to go down multiple rabbit holes. Daphne would stop me before I even got one foot in. That in itself was worth every penny! Daphne’s ability to break complex growth challenges into structured action points that were realistic, well-thought through and innovative.”
Ash Bailey, Founder, Dougo’s
Coaching around growth process
Commonly asked questions
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The expected release date is 31st July 2023.
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A lot of the examples within the course are focused on D2C and E-commerce businesses. However, given that you can ask questions at any point through the course platform (Podia), you can easily make all of the learnings applicable to your company.
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You are more than welcome to share your login for the full course or email me at hello@daphnetideman.com after you have paid for the course, and I will give your team members their own accounts for free. This will ensure that you can all adopt the same experiment tracking and strategy moving forward. The more, the merrier!
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Each stage takes approximately an hour to work through, and then you’re tasked with applying this to your business. However, you can move at your own pace, and return to previous sections whenever you need.
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Each stage takes approximately an hour to work through, and then you’re tasked with applying this to your business. However, you can move at your own pace, and return to previous sections whenever you need.
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Yes! This is something I’m introducing with this course to ensure that it can be more hands-on and sculpted to your needs. You can ask as many questions as you like.
Additionally, all questions and answers will be visible to participants so that you can learn from other people’s questions as well.
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I’ve divided the course into five stages. This allows us to cover each area thoroughly and gradually build upon your knowledge.
It also allows you to continuously apply these learnings to your business and ask questions as you go.
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Definitely, I only want to add value to organisations. So if the course is not what you expected, or not beneficial, email me at hello@daphnetideman.com within 365 days of purchasing it with one sentence to explain, and I’ll ensure you receive a full refund within 30 days.
£145 - 365 days money-back guarantee