Who am I?

My Experience

I started my journey in growth at RockBoost, the first growth hacking agency in the Netherlands, where I was their very first full-time hire. Over the years, I worked with more than 100 companies across industries and scaled up to lead a consulting team of 14 growth hackers.

That experience taught me how to balance scrappy experimentation with building sustainable growth systems - lessons I later captured in my book Growing Happy Clients.

From there, I moved to the brand side at Heights as Head of Growth, helping the startup scale from £28K to £343K MRR in just 18 months. Alongside, I coached other D2C founders on building growth engines that actually last.

What I’m up to now

Today, I work as a freelance growth advisor and consultant, partnering with founders and Heads of Growth - especially in wellness and eco-friendly D2C and app startups, to tackle challenges like scaling beyond paid ads, structuring teams, and finding (or refining) product–market fit.

I also speak at conferences and run workshops reviewing setups as well as sharing practical frameworks and stories from the trenches.

I also share A LOT of content, on LinkedIn and my newsletter, and in the past have written 60+ articles on Medium. Now I also write for RevenueCat and Convert.

When I’m not growth-obsessed

When I’m not deep in growth loops and retention curves, I’m usually in the kitchen cooking a feast, devouring yet another book (fiction or non-fiction), or out hiking with my dog or training for a physical challenge (marathons / half-ironmans).

What People Are Saying

 

“She has made a tremendous impact to dozens of founders and marketers through her mentorship sessions. The breadth and depth of her marketing skill sets, ability to quickly synthesize datasets, matched with her high EQ makes puts her in the top 99 percentile of growth marketers I've had the pleasure of encountering.”

— Foti, Founder, GrowthMentor

“Daphne has lots of hard skills that make her a great full-stack growth hacker from setting up complex campaign structures to establishing successful growth strategies. Daphne’s approach is highly output-driven. She carefully (but quickly) analyses the business value of things she is working on.”

— Justyna, Head of Growth, Beducated

 

“I consider myself very lucky having had the chance to work with Daphne. She's caring, has an incredibly impressive work ethic, is extremely intelligent, and most of all - is an amazing leader. I knew every day I showed up to work, Daphne would have something new to teach me. She's truly inspiring, and the passion she put into the work she does is admirable.”

— Alexia, Growth Executive, Heights

“Being a Growth Lead is challenging, but the coaching sessions with Daphne helped me feel confident in my decisions and my ideas. Daphne helped me think outside the box, and continue to push for bigger, riskier experiments with stakeholders. Every hour was jam packed with advice, idea generation and support on both growth tactics and strategy.”

— Rosie, Product Growth Lead, Peanut

I fell in love with Growth when I realised it combined data and creativity.

What makes me different

Advising needs to be a match on a personal level, you need to find an advisor that you feel comfortable with but who also challenges and pushes you to grow.

That’s why I always arrange a call before we start working together to see if we’re a match. Here is my approach to give you an idea.

  • I’m Dutch, meaning I won’t beat around the bush. I’ll always listen and be honest in what I would advise.

  • I’ll share all of my mistakes and learnings rather than just my successes. This ensures you can truly learn from my experience and not make the same mistakes.

  • I only work with clients that excite me. I think it is important that consultants are as passionate about your business as you are. I always say I’m a critical cheerleader: there to cheer you on, but also pushing you to be your best.

  • My partner always says I’m the worst liar; I can’t help but laugh if I try to tell the smallest of fibs. I’m never going to pretend to know something I don’t or be super formal when I’m not. It’s a bit cliche, but what you see is what you get.

Chat with me

The best way to see if I can help you is to arrange a quick chat.

(Worst case scenario: You’ll walk away with some new ideas.)

Book free 30-min call