Find the real reason your app's growth has stalled. Then fix it.
I'm Daphne, a growth consultant for wellness subscription apps. Founders come to me with flat trials, leaky retention, or a paywall that stopped converting. We find the actual constraint, not the symptom, and fix that first.
Growth rarely stalls where you think it has.
You're running more ads, shipping more features, testing more paywall variants. The numbers barely move. That's usually the sign you're optimising the wrong constraint.
I've advised 100+ companies. The pattern repeats: the founder thinks it's acquisition, and it turns out to be activation. Or positioning. Or a retention curve nobody looked at past month one. My job is to find which one it is for you, and tell you honestly, even when it's uncomfortable.
Why wellness subscription apps, specifically
I only work with products that help people feel better.
As Head of Growth at Heights, I scaled a wellness D2C subscription from £28K to £343K MRR in 18 months. Since then, I've shifted from D2C and apps to fully apps, advising and working with apps across fertility, mental health, and female fitness.
Narrow focus means you don't pay me to learn your business model, I know the space well.
Every week I break down what's actually working in subscription app growth.
Real teardowns, real numbers, and the occasional uncomfortable truth.
Blinkist
Freedom
Moody Month
Natal
Noba
Genius
VidiVet
Walkie Talkie
Gratitude
TikTok
“Working with Daphne has been an incredibly inspiring growth journey. Her influence has been instrumental in shaping data-driven mindsets within the company and instilling a culture of experimentation. Her knowledge and ideas seem almost endless. I am grateful for the opportunity to work with her and to learn from her”
— Katarzyna Niewczas, Product Manager, Genius
“Working with Daphne was a very valuable experience for our team. She didn’t just give advice, she shared a real toolbox that we can continue using independently.
Thanks to her experience, she helped us structure our work by putting a clear framework and methodology in place. This allowed us to be more focused, more productive, and to properly analyze the impact of our tests instead of feeling scattered.
Her guidance helped shift our mindset toward better understanding real user needs before acting, and find our North Star Metric. I would highly recommend her to any team looking for a thoughtful and experienced growth advisor.”
— Maëva Gaignon, UX/UI Designer, Walkie Talkie
Not sure which option fits?
Book a free 30-minute call. If I'm not the right person, I'll tell you, and point you somewhere better.